By promoting these special discounts to people I believe it brought more people to the foursquare website to join, in return raising the awareness of the site. I know personally that I have seen in multiple places lately the little foursquare logo, either by the cash register, seeing it on their website or Facebook page or being told about it by a sales associate. If more stores would make it aware I believe foursquare would be a little more popular.
The stores who did promote their location based service properly probably will have a successful return rate on black Friday. So if you are looking to save a buck then make sure to check out your favorite stores websites, facebook pages, and foursquare announcements.
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